Runway

Overview of Runway: AI-Powered Creativity for Everyone

Runway is an applied AI company focused on empowering human creativity through artificial intelligence. Their goal is to make advanced AI accessible to everyone so they can tell their stories and bring their creative visions to life.

Runway offers a suite of over 30 AI-powered creative tools for generating video, images, animations and more. The tools are powered by Runway's own generative AI research, including breakthroughs like Gen-1 for video generation and Stable Diffusion for image generation.

How It Works

Runway's tools are powered by deep learning algorithms trained on massive datasets. Users simply provide an input like text, image, video clip or audio, and Runway's AI models generate a new creative output.

For example, with the Text to Image tool, users type a text description and the AI generates a corresponding image. With the Video to Video tool, users provide an existing video clip and the AI generates an extended or remixed video based on the original.

The interface is designed to be simple and intuitive so anyone can get creative results in just a few clicks, no technical skills required. Runway handles all the complex AI in the background.

Key Features and Benefits

Generative Video

• Text to Video : Generate videos from text descriptions with Gen-2.
• Video to Video : Extend, remix and edit existing videos with Gen-1.
• Image to Video : Turn images into video sequences.

Generative Images

• Text to Image : Generate images from text prompts.
• Image to Image : Remix, expand or alter existing images.
• Infinite Image : Recursively expand details in images.

Image and Video Manipulation

• Inpainting : Remove anything from video by erasing.
• Frame Interpolation : Turn images into smooth video.
• Slow Motion : Convert video to high quality slo-mo.
• Green Screen : Instantly remove and replace backgrounds.

Custom AI Training

• Train your own AI models tailored to your needs.

Benefits

• Save time and money on production costs
• Unlimited iteration and experimentation
• Access cutting-edge generative AI technology
• Simple intuitive interface - no coding needed
• New creative possibilities that didn't exist before

Use Cases and Applications

Runway empowers all types of creators and businesses to enhance and expand their creative capabilities:

Media Production

• Generate storyboards, mood boards, animatics.
• Produce backgrounds, environments, effects.
• Brainstorm creative directions quickly.

Advertising and Marketing

• Design fresh social content at scale.
• Mock up campaigns and creative concepts rapidly.
• Craft compelling data-driven narratives.

Entertainment

• Previsualize scenes without elaborate setups.
• Animate still images and illustrations.
• Remix existing footage into new sequences.

Design

• Ideate and iterate on designs and layouts quickly.
• Create variations on branding and assets.
• Populate realistic scenes and environments.

Education

• Explain concepts through generated visuals and animations.
• Engage students with interactive visual learning.
• Inspire creativity and experimentation.

Who Is It For?

Runway serves a wide range of creators and professionals:

• Media producers
• Filmmakers
• Animators
• Photographers
• Illustrators
• Designers
• Artists
• Marketers
• Advertisers
• Educators
• Students

Essentially anyone with a story to tell or creative vision to share can benefit from Runway's AI tools.

Plans and Pricing

View complete pricing details here.

Support and Integrations

• 24/7 customer support via live chat and email
• Integrations with top creative tools like Adobe Creative Cloud, Figma, Blender and more
• API access available for enterprise customers

What Customers Are Saying

Runway has earned rave reviews from leading companies and creators:

"Runway makes the impossible possible when it comes to content creation. It’s an invaluable tool." - R/GA

"We can rapidly visualize and experiment with Runway in ways that simply weren’t possible before." - ViacomCBS

"Runway allows us to expand our creative capabilities and reduce production costs." - Google Creative Lab

"Runway is saving us hours of work producing social content at scale." - VaynerMedia

Learn More

• Runway Website
• Customer Stories
• Help Center
• Blog
• Twitter