MagicBrief

Overview of MagicBrief - The Creative Workflow Platform

MagicBrief is an online platform designed to power up creative workflows for teams and individuals. It provides tools to easily save, organize and collaborate on advertising creative concepts.

Key features include:

• One click saving of Facebook, Instagram and TikTok ads
• Build a swipe file of creative inspiration
• Create storyboards to visualize ad concepts
• Write creative briefs and embed assets
• MagicAI to analyze video ads and extract keyframes
• Real-time collaboration

How Does MagicBrief Work?

MagicBrief is a SaaS platform that works in the browser. Users can sign up for free and access core features. Upgrading to paid plans unlocks additional capabilities.

The platform centers around building a library of creative inspiration and assets. Users can instantly save ads from Facebook, Instagram and TikTok using a browser extension. These are stored permanently even if an ad stops running.

Saved ads, images, videos and other files are organized into collections that can be shared and collaborated on with team members.

Within MagicBrief, users can create storyboards by dragging and dropping saved ads or uploading images and videos. These visualize advertising concepts before production.

Detailed creative briefs can be written using a block editor. Storyboards, saved ads and other files can be embedded within briefs.

For video ads, MagicAI can automatically analyze the footage, label scenes and extract keyframes. This makes it easy to find inspiration and repurpose existing creative.

Features and Benefits

Save Ads in One Click

• Browser extension to save ads from Facebook, Instagram and TikTok
• Build a library of creative inspiration that lasts forever

Organize with Collections

• Create collections of saved ads, images, videos
• Add tags and notes
• Searchable library
• Share collections with your team

Visualize Ideas with Storyboards

• Drag and drop editor to layout ad concepts
• Embed videos and images
• Export storyboard frames and scripts

Write Better Briefs

• Creative brief templates
• Embed relevant assets into briefs
• Block editor for writing and formatting
• Share briefs and collaborate

Repurpose Video Ads with MagicAI

• Scene labeling to breakdown ad footage
• Identify key creative frames
• Export clips and images
• Generate new ad variants

Real-time Collaboration

• Invite team members to collaborate
• Live co-editing of storyboards and briefs
• Share collections and assets

Other Capabilities

• Library of 25k+ ads to discover inspiration
• Save competitor landing pages
• Embed saved ads anywhere with Ad Embeds
• iOS app to save ads on the go

Who is MagicBrief For?

MagicBrief is designed for a few key audiences:

Creative Teams

Agencies and in-house creative teams can centralize inspiration and streamline collaborating on advertising concepts.

Brand Marketers

For brands running direct-to-consumer advertising, MagicBrief makes it easy to swipe proven creative and rapidly ideate.

Freelancers

Freelance creators have an organized library for inspiration and tools to impress clients.

Students

Aspiring creatives can study advertising and practice conceptualizing campaigns.

Pricing and Plans

MagicBrief offers the following plans:

• Free Plan - Limited access to core features. Best for individuals.

• Pro Plan - $29/month. Unlimited access to all features for individuals.

• Team Plan - Custom pricing based on seats. Unlimited access and priority support.

Free users can upgrade to unlock additional capabilities like saving unlimited ads, creating unlimited storyboards, and using MagicAI video analysis.

See MagicBrief's pricing page for full details on each plan.

Conclusion

MagicBrief aims to be the creative workflow platform for teams and individuals working on advertising concepts and campaigns. With tools to easily save inspiration, organize assets, visualize ideas, and enable collaboration, it powers up the entire creative process.

The platform is loved by agencies, brands, freelancers and students for its simplicity and magic. Sign up for free to start saving ads in one click.