Youscan

Overview of YouScan Social Media Listening Platform

YouScan is an AI-powered social media listening and analytics platform that helps businesses understand consumer opinions, discover insights, and manage brand reputation.

Key features and capabilities:

• Analyzes 500+ million social media data points daily
• Covers 500,000 media sources
• Offers 95% accuracy for text and image classification
• Provides access to over 5 billion historical social media posts
• Includes industry-leading image recognition technology
• Supported languages: English, Spanish, Portuguese, Ukrainian, Central Asian languages

How YouScan Works

YouScan uses artificial intelligence and machine learning to analyze text, images, and data from social media. It extracts insights from online consumer conversations across platforms like Twitter, Reddit, Instagram, forums, blogs, and more.

The platform detects logos, objects, scenes, activities, demographic info, and sentiments to describe images and text in detail. This enables users to understand real-world consumption situations, track brand visibility, conduct competitor research, discover influencers, and more.

Key Features and Benefits

Social Listening Dashboard

• Real-time monitoring of brand, product, and topic mentions
• Customizable alerts and reporting
• Exportable data and visualizations

Image Recognition

• Detects logos, products, scenes, objects, activities, demographics
• Analyzes images from social media posts
• Enables visual listening and consumer insight mining

Audience Analysis

• Analyzes audience demographics, interests, values, and occupations
• Helps understand target buyer personas

Insights Copilot

• AI-powered assistant for faster insights
• Uses ChatGPT to summarize data, find patterns, answer questions

Crisis Management Tools

• Real-time monitoring to quickly address rising threats
• Protects brand reputation and reduces risk

Competitive Benchmarking

• Track competitors' performance on social media
• Compare share of voice, campaigns, products

Use Cases and Applications

Brand Monitoring and Management

Monitor brand reputation, track campaign performance, benchmark against competitors, identify opportunities and threats.

Market Research

Understand consumer opinions, trends, motivations. Discover unmet needs, product feedback, purchasing factors.

Crisis Management

Detect rising problems in real-time. React quickly to protect brand reputation.

Influencer Marketing

Discover relevant influencers. Analyze audience, engagement rates, sentiments. Manage campaigns and partnerships.

Trend Analysis

Identify rising trends and consumer preferences to create on-trend products and messaging.

Who is YouScan For?

YouScan serves a wide variety of customer segments:

Consumer Brands: Gain consumer and competitor insights to guide branding, product development, and communications.

Agencies: Use social data to advise clients, track campaign performance, perform market research, manage crises.

Market Researchers: Uncover trends, understand buyer personas, gather product and brand sentiment data.

Ecommerce Brands: Optimize site experience, identify rising needs and problems, personalize messaging.

Plans and Pricing

YouScan offers customized Enterprise pricing plans along with volume-based pricing for agencies.

They also offer free demo accounts so you can test drive the platform's capabilities.

Visit their pricing page to learn more or request a custom quote.

Support Options

YouScan provides the following support channels for customers:

• Email support
• Phone support
• Live chat
• Online knowledge base
• Webinars and training

Integrations

YouScan offers integrations with the following tools:

• Slack
• Google Analytics
• Zendesk
• Tableau
• Power BI

It also provides developer APIs:

• Image Recognition API
• Social Intelligence API

What Customers Are Saying

YouScan has over 600 enterprise and agency customers including big brands like L'Oreal, Nestle, Coca-Cola, Samsung, and Vodafone.

On review sites, customers praise its powerful analytics, ease of use, excellent visualization capabilities, and quality support. Many describe it as an essential tool for social listening and market research.

Frequently Asked Questions

Does YouScan offer a free trial?

Yes, YouScan provides free demo accounts so you can test out the platform before purchasing.

What social media platforms does it cover?

YouScan analyzes posts from Twitter, Reddit, Instagram, YouTube, forums, blogs, news sites, and more. It covers over 500 million online sources.

Does YouScan listening support multiple languages?

Yes, the platform supports English, Spanish, Portuguese, Ukrainian, and Central Asian languages.

Can I customize dashboards and alerts?

Yes, YouScan allows you to customize your social listening dashboards. You can also set up real-time email and SMS alerts.

Useful Links and Resources

YouScan Website
Free Demo Sign-up
Knowledge Base Pricing Page Blog