Contlo AI

Overview

Contlo is an AI-powered marketing platform that helps businesses boost sales and customer retention. It enables companies to leverage their own custom generative AI model called Brand AI ModelTM to create personalized and on-brand marketing campaigns across channels like email, SMS, WhatsApp, web push notifications and social media.

Key features and benefits of Contlo include:

• Generate on-brand creatives like emails, landing pages, social media posts etc. by simply chatting with the AI MarketerTM in natural language
• Create hyper-personalized omnichannel campaigns to drive repeat purchases and increase lifetime value
• Map customers to relevant segments and automate cross-channel workflows to nurture customers
• Get actionable insights from marketing performance analytics
• Quick integration with ecommerce platforms like Shopify and WooCommerce

How Does Contlo Work?

Contlo has two main AI capabilities:

Brand AI ModelTM

This is a generative AI model customized for your brand. It studies your brand identity, voice, tone, messaging etc. to generate on-brand and contextual creatives. The more it is used, the more it learns about your brand and improves.

AI MarketerTM

This is Contlo's conversational AI that allows you to control your entire marketing via simple chat. You can brief campaigns, generate creatives, send omnichannel messages, get reports and more just by having a conversation.

Contlo syncs customer data from your ecommerce platform and CRM. It then analyzes this data to identify behavioral patterns and map customers to different segments. You can create hyper-personalized campaigns for each segment by chatting with the AI Marketer.

The platform also allows you to set up automated workflows to nurture customers across channels. For example, you can set up a campaign that sends an email to users who abandoned cart, followed by an SMS reminder a day later if no purchase happens.

Features and Benefits

Creative Generation

• Generate emails, landing pages, SMS copy, social media posts etc. in just a few clicks
• Leverage your Brand AI Model to create contextual on-brand creatives
• Use natural language to give creative directions to the AI Marketer
• All creatives are generated instantly without any design or copywriting efforts

Omnichannel Campaigns

• Send personalized campaigns across email, SMS, WhatsApp, web push, and social media
• Track performance and engagement for each channel
• Leverage AI to optimize future campaign performance

Customer Segmentation

• Let Contlo's AI analyze your customer data to create dynamic segments
• Target campaigns to specific segments based on their profile and behaviors
• Get recommendations for best segments to target for each campaign

Automated Workflows

• Create automated cross-channel customer journeys with no code
• Set up triggers based on actions like store visits, purchases, abandoning cart etc.
• Build personalized lifecycle campaigns to engage users across channels

Performance Analytics

• Get real-time campaign performance reports within the platform
• Track metrics like open rates, click rates, unsubscribes, revenue driven etc.
• Get actionable recommendations from Contlo's AI to improve results

Integrations

• 200+ native integrations with marketing, sales and support tools
• Seamless integration with ecommerce platforms like Shopify and WooCommerce
• Sync customer data from your CRM, email service providers and more
• Leverage webhooks to connect with custom tools

Conversational Interface

• Control your marketing simply by chatting with the AI Marketer in natural language
• Get guidance from the AI to optimize your marketing performance
• 24/7 support from human assistants along with the AI

Use Cases

Contlo is designed for ecommerce brands across industries like apparel, jewelry, electronics, cosmetics, food & beverage and more. Some key use cases include:

Customer Retention

• Welcome new customers and onboard them with personalized messaging journeys
• Set up automated re-engagement campaigns for lapsed or inactive customers
• Offer exclusive loyalty benefits and early access to retained customers

Cart Abandonment

• Send behavior-based triggers when someone abandons their cart
• Create urgency with limited-time promotions to complete the purchase
• Offer free shipping or percentage discounts to incentivize cart completion

Product Recommendations

• Recommend products based on past purchases and browsing history
• Cross-sell complementary products with contextually relevant recommendations
• Showcase new arrivals and top products to existing customers

Customer Winback

• Win back customers who have churned with personalized incentives
• Understand reasons for churn via AI and surveys to improve customer experience
• Reward returning customers with vouchers or exclusive offers

Who is Contlo For?

Contlo is designed for ecommerce brands and direct-to-consumer startups selling through their own website or platforms like Shopify. It is especially useful for fast-growing brands that aim to scale their marketing and drive repeat purchases.

Ideal Contlo customers include:

• Ecommerce brands with their own website or selling via Shopify, WooCommerce etc.
• Direct-to-consumer brands in categories like fashion, jewelry, electronics, beauty etc.
• Brands selling via subscriptions or wanting to implement subscription model
• Brands that want to optimize their marketing performance with data and AI
• Startups wanting to set up automated retention and loyalty campaigns
• Businesses that want to leverage conversational interfaces and AI assistants

Pricing and Plans

Contlo offers a free forever plan with basic features. Paid plans start from $49/month and go up to $199/month.

Some key features of paid plans include:

• Brand AI Model
• Unlimited contacts and campaigns
• Advanced automations and workflows
• Premium integrations and API access
• Dedicated account manager

There is also a custom enterprise plan available for large brands.

Conclusion

In summary, Contlo enables ecommerce brands to tap into AI and automation to boost marketing performance. By combining a Brand AI Model with an AI Marketer, it allows even early-stage brands to punch above their weight and drive growth through hyper-personalized omnichannel campaigns. The conversational interface makes it easy for anyone to leverage AI for their marketing.