Pencil

Overview of Pencil - The AI Ad Creative Platform

Pencil is an AI-powered ad creative platform that helps brands and agencies generate new ad variations 10x faster using artificial intelligence. Key features and benefits include:

• AI Generation - Automatically generate static and video ad creatives in minutes using AI
• AI Prediction - Improve ad performance by running creatives predicted to be top performers based on $1B in ad spend data
• Real-time Editing - Easily edit creatives with Pencil's drag and drop interface
• Ad Insights - See analysis on what's working in your ads and why
• Benchmarks - Compare your ad performance and tactics to others in your industry

How Does Pencil Work?

Pencil combines creative humans and generative AI to streamline ad creative production. Brands connect their ad account data, creative assets, and more to Pencil. Then, Pencil's AI can automatically generate new ad variations or predict top performers. Users can also leverage Pencil's editing capabilities to iterate on ads.

Key Steps:

1. Connect Data - Link up ad accounts to provide data for AI to learn from
2. Connect Assets - Import logos, images, videos etc. to fuel creative generation
3. Generate & Edit Ads - Use AI to automatically create new ads or edit them manually

Key Features and Benefits

AI Generation

Automatically generate unlimited static and video ads for all platforms. Saves time and money compared to traditional manual ad production.

• Generate 1,000s of new high-quality ad creatives in minutes
• Supports video and static formats across platforms
• Faster and cheaper than manual production

AI Predictions

Improve ad performance by running creatives predicted to deliver top quartile ROAS.

• Identifies best performers from $1B in ad spend data
• Predictions tailored to your specific industry and audience
• Only run ads expected to have strong results

Real-time Editing

Easily edit creatives to achieve the perfect ad with Pencil's drag and drop editor.

• User-friendly editing interface
• Make changes to copy, layouts, visuals in real-time
• Support for designers and non-designers

Ad Insights

Get clarity on what copy and creatives are working in your ads.

• See analysis of winning vs. losing ad creatives
• Identify high-impact elements like text, images, colors etc.
• Optimize future creatives based on insights

Benchmarks

Compare ad performance and tactics to industry benchmarks.

• Benchmarks based on $1B in historic ad spend data
• See how your metrics and approaches stack up to competitors
• Get ideas for new creative angles and messaging

Use Cases and Applications

Pencil can help brands and agencies across industries with:

Lead Generation - Produce high volumes of customized lead gen ads tailored to different audiences and offers.

Customer Engagement - Keep customers engaged with fresh, relevant ads delivered to their interests and behaviors.

Customer Support - Create ads to provide helpful support content and promote support channels.

Ecommerce - Drive sales with highly targeted video and image ads showcasing products.

App Installs - Acquire quality mobile users by generating creatives promoting app features.

Brand Building - Build awareness with large volumes of display ads tailored to various audiences.

Events Promotion - Promote conferences, webinars and events with customized video and image ads.

Who is Pencil For?

Pencil is designed for:

In-House Marketing Teams - Generate more ads in-house faster and cheaper without relying on agencies.

Agencies - Increase ad production capabilities and focus more time on strategy vs execution.

SMBs - Access high-quality ad creative capabilities that were previously unaffordable.

Startups - Rapidly test different messaging and propositions even with small teams.

Pricing and Plans

Pencil offers the following plans:

Starter - Free, up to 10 ad generates per month

Growth - $99/mo, up to 100 generates per month + more features

Business - Custom pricing, unlimited generates, premium features + support

Enterprise - Custom pricing, unlimited generates, dedicated support and training

Conclusion

In summary, Pencil provides a unique combination of creative humans and AI to transform ad creative production. Leading brands and agencies use Pencil to efficiently generate more high-quality ads, unlock insights to improve creative, and scale their results.

To learn more, visit Pencil's website or request a demo.