Ortto AI

Overview of Ortto: Unified Customer Data Platform, Journey Automation and Analytics

Ortto is an all-in-one marketing platform that combines a customer data platform (CDP), journey automation, analytics, and AI tools into one unified system. Key capabilities include:

• Centralized customer database to collect data from all channels
• Tools to segment and analyze customer data
• Automated cross-channel customer journeys
• AI-powered capabilities like predictive lead scoring
• Real-time analytics and custom reporting

How Ortto Works

The Ortto platform is cloud-based and integrates data from multiple sources into a unified customer database. Data collection sources include web analytics, CRM systems, email, mobile apps, and more.

Once data is collected, Ortto’s segmentation tools allow you to divide customers into groups for targeted messaging. The journey builder then allows you to create automated campaigns with customized messages for each audience.

Omnichannel communication channels supported include:

• Email
• SMS
• Push notifications
• Live chat
• In-app messages

Ortto uses AI and machine learning to optimize messaging. This includes an AI subject line testing tool, automated lead scoring, and intelligent chatbots.

The platform also includes real-time analytics to track campaign performance and customer engagement over time. Custom reports can be created to align with business goals.

Benefits and Use Cases

Key benefits of Ortto include:

Unified Customer View

• Consolidate data from all sources into centralized profiles
• Eliminate data silos and get full view of each customer
• More personalized communication based on full history

Automated Journeys

• Guide customers through lifecycle with tailored messaging
• Respond to behaviors in real-time to capture interest
• Scale 1:1 engagement without added headcount

Optimized Performance

• AI tools optimize messaging for higher engagement
• Analyze performance to continuously improve
• Attribution reporting links journeys to revenue

Ortto is designed for marketing teams at companies of all sizes, including:

• Startups
• Small businesses
• Enterprise brands
• SaaS companies

Plans and Pricing

Ortto offers a free 14-day trial. Paid plans start at $99 per month. Volume discounts are available, including custom enterprise pricing.

Conclusion

Ortto provides an end-to-end customer engagement platform with automation, personalization and built-in AI optimization. By centralizing data and coordinating touchpoints, Ortto allows brands to drive more revenue through highly tailored messaging.

Sign up for a free trial here.